us they highlighted this. we knew in this economy we had to offer consumers a value to get them to act. that's why we provided the discount. as you metaphored before, much similar to what was done with the cash for clunkers program. >> in order to dispose of all these items, is it going to cost you money or make you money in new sales? >> you know, i'm not really sure weights going to happen at the end of the day. we know it's going to take a lot of work and effort. we have been planning this for many, many months. we started planning this long before cash for clunkers but it doesn't matter. we're glad cash for clunkers was a success. it's a very difficult logistics challenge. we're thrilled about this, excited about this. you can bring in as many products as you have, day care centers can bring in all of their products. the covered categories are cribs, car seats, strollers, travel systems, bassinets, playyards. these are the big ticket items when you have a baby. it's a great way of saving money on them as w